Krista Glasser
Senior Content Strategist
Helping businesses build authority through smarter content strategy.
Anyone can generate content.
The real challenge is deciding what's worth creating, shaping it into something people care about, and turning a single idea into lasting value.
That's where I do my best work.
I help businesses turn expertise into content people trust, and build the systems that keep it working long after it's published.
Over the past year, I've redesigned the way I create content by integrating AI into my workflow—not to produce more for the sake of producing more, but to spend less time on repetitive work and more time making the decisions that matter. The technology will continue to evolve. My job is knowing which changes are worth adopting, which are distractions, and how to turn them into better communication.
Featured Projects
A selection of projects that show how I combine strategy, storytelling, AI, and execution to solve real business problems.
Website Relaunch Campaign
Developed the communications campaign introducing CI Web Group's website relaunch and repositioning the company as an AI-first marketing and technology leader.
Catalyst for the Trades Podcast
Built an educational podcast and scalable content engine that transformed every conversation into thought leadership, multimedia content, and ongoing audience engagement.
AI Thought Leadership Series
Created educational content across articles, blogs, videos, and social media, making emerging AI and search trends accessible and actionable for business owners.
What I Do Best
Whether you need a strategic partner, campaign support, or someone to modernize the way your business communicates, here's where I create the most value.
Build Industry Authority
Help executives, founders, and brands become trusted voices in their industry.
- Executive ghostwriting
- LinkedIn articles & newsletters
- Founder positioning
- Executive communications
Design Smarter Content Systems
Create repeatable workflows that produce more value from every conversation.
- Editorial strategy
- AI workflow design
- Content repurposing
- Editorial calendars
Launch Strategic Campaigns
Plan and execute campaigns that connect across channels.
- Blogs & articles
- Social media campaigns
- Email marketing
- Landing pages
- Press releases
- Case studies
Repurpose Every Recording
Turn podcasts, webinars, interviews, and presentations into complete content ecosystems.
- Podcast production
- Webinar production
- Show notes
- Short-form video strategy
- Blog creation
Earn Industry Visibility
Help your business become more visible through earned opportunities and strategic communications.
- Press releases
- Speaker submissions
- Presentation development
- Industry partnerships
Engage & Grow Your Audience
Build relationships before and after the content is published.
- Community management
- Event promotion
- Partner communications
- Speaker submissions
- Presentation development
AI Tools & Platforms
Explore More Work
Beyond the featured projects, you'll find a curated collection of additional communications projects demonstrating my work across multiple formats, audiences, and business objectives.